I'll be back: 6 customer retention metrics you'll want to track
A business is a very lively structure that is constantly moving somewhere and
adapting to new conditions. But some internal rules in this system remain
unchanged. For example, that it is always cheaper to retain loyal customers than
to attract new ones. Approximately 5-25 times. Not to mention that "saved"
customers buy more often and spend more money.
However, just maintaining a good relationship with users is not enough. It is
important to turn this interaction into numbers and understand wha