nps

With Net Promoter Score, you can literally calculate customer loyalty. In this article, let's discuss how NPS will help your company grow. What is NPS? Net Promoter Score is an index of customer loyalty. A metric shows a customer's attitude to your product or website and helps discover how likely they are to recommend you to their friends or relatives. NPS is measured to improve customer loyalty. It differs from many other metrics in that it learns the overall impression of a company or brand

Disclaimer: in no case do we pretend to be the ultimate truth. On the contrary, we want to discuss the popular metric. Our observations are recommendatory and based on personal experience 😋 Who doesn't know about NPS? Today it is one of the most popular metrics of customer experience. Top management adores it too. As it often happens, something popular is being transformed and adjusted to fit the specific company. It's a natural process with its pros and cons. Net Promoter Score is no excepti

In the second part of the guide on loyalty metrics we have specified the indicators measuring the level of CX. We will tell you why and how to count them and what numbers to achieve. This article is part of a complete guide on loyalty metrics. Be sure to study other materials from our series: Metrics of Customer Experience Unlike the part with business metrics, we did not include the item "How to improve the metrics" in this one. All of the following metrics directly correlate with the custom