Let's play: How gamification affects user loyalty
Gamification over the past few years has become not just a trend, but an entire
industry. Very expensive one. According to a study
[https://www.zippia.com/advice/gamification-statistics/] from Zippia, the total
volume of this market in financial terms is already about $ 12 billion. And 70%
of large companies use gamification one way or another in their products.
Brands like game elements not just because they're fun. There are more reasons
for that. Having a good time while doing something rela