Stumbling stones. 5 UX mistakes in e-commerce
Online shopping is one of the best inventions of mankind. But things do not
always work as they are supposed to. In this article, we will talk about five
most popular UX mistakes, which we could single out thanks to user feedback.
Working for several years with various e-commerce companies provided us with
lots of interesting data. Together with our counterparts we collected, processed
and analyzed feedback. In the meantime we also encountered numerous issues in
UX. And some of them got in our