customer experience

Gamification over the past few years has become not just a trend, but an entire industry. Very expensive one. According to a study [https://www.zippia.com/advice/gamification-statistics/] from Zippia, the total volume of this market in financial terms is already about $ 12 billion. And 70% of large companies use gamification one way or another in their products. Brands like game elements not just because they're fun. There are more reasons for that. Having a good time while doing something rela

The pattern of relationships between users and brands has changed a lot over the past decade. Now companies are not just selling goods and services, but are trying to provide a unique experience to the client. That includes involvement in various activities. It can be participation in loyalty programs, communication in social networks or content creation. All this can be combined under the concept of Customer Engagement (CE). Customer engagement is an ongoing development of the relationship bet

"We collected lots of feedback and did everything they asked us, but still they are unhappy!". Does this sound familiar to you? In this article we would like to talk about the most frustrating feedback-related problem: "We collected it. Now what?". It is so hard to convert customer wants into needs, but there is always a solution. So let's see what we can do about it. The Voice of the Customer concept is one of those things that seems very simple at first glance. “I'm going to get all the feedb