Easy way. How to make your Customer Effort Score work
The CES or Customer Effort Score metric answers the question: "How easy was it
for the client to interact with the company?". For example, to place an order,
get a refund and so on. With this metric, you can understand where the user has
the most difficult time, and make their path easier by eliminating this or that
problem.
It seems that creating this type of survey is easy: you ask a question about how
easy it was for the client to get what they wanted, add a scale, and you're good
to go! But