csat

CSAT surveys are used to measure the level of customer satisfaction. Sometimes — by some specific processes, be it the convenience of the page after updating, sometimes — more general, like interaction with the site as a whole. Most often, a CSAT survey looks like a rating or emoji scale. It may look easy to create this type of survey. You choose the question you are interested in and determine how many marks you need on the scale — five, ten, fewer or more. But you will need good preparation a

In the second part of the guide on loyalty metrics we have specified the indicators measuring the level of CX. We will tell you why and how to count them and what numbers to achieve. This article is part of a complete guide on loyalty metrics. Be sure to study other materials from our series: Metrics of Customer Experience Unlike the part with business metrics, we did not include the item "How to improve the metrics" in this one. All of the following metrics directly correlate with the custom